Yeah, I know, you have read all the "how to" books on creating, starting, developing, and growing your business opportunity; all written by some guru who has seen and done it all. If they have seen and done it all in building a business, why are they not using that talent to build their business instead of writing a 'how to do it' book. I will let you answer that question yourself.
In the meantime I will tell you that from the beginning of recorded time, there have been successful entrepreneurs that have utilized a sometimes unusual or misunderstood blend of ideas methods or formulas. Some are relatively simple, others more complicated, but in today's age of split second communication and information sharing, it is a little easier to uncover the secrets of successful entrepreneurs and use their strategies to your best advantage. The drawback to this is that the information age has made competition more keen for every business and it involves more of a struggle to compete and grow. The reality is that in today's marketplace 80% of all business that are start ups will close their doors within five years, and a high proportion will know last even the first 12 months. Depressing New? Sure it is, but the fact is that if you stay true to a few simple and time tested basic business tenants, you can success if you have dedication, determination, and a work ethic that says; I will succeed;
Start with a vision that allows you to see and look beyond today- spell out your aspirations; where do you want to be five years from today? Ten years from today? Define that vision and convey it to all those around who have a hand in the ultimate success. This is called having leadership skills, and it necessary to build a health climate for your associates and customers to buy into your vision.
It is inherent in human behavior to stretch beyond our self imposed level of comfort when the value of the rewards are clearly defined and deemed to be attainable. This is truly the mother of innovation, and when the restraints are removed from the confines of the existing perceived "comfort level" almost anything can be achieved, whether that is a new product or service, an improvement to an existing product or service....the boundaries are endless.
The leadership skills of the successful entrepreneur and successful business are essential into converting the ideas outlined above into a cohesive plan that can be conveyed to all members of the team. What is the timing and nature of the new product or service? When and how will it be brought to market? what role will I play in its success? The business plan can and should be modified so that everyone has a clear direction and what role they play in the ultimate success.
The role of all those involved in the direction of the venture and what role they play in it can be enhanced by finding and exploiting those in the organization who exhibit leadership and team building skiils. Such skills may present themselves at any stage of the organization, and should be uytilized all levels to unsure steady progress in all phases of successful business development and the growth of the successful entrepreneur.
We have just discussed the role of utilizing those who have strengths on your team. It is also important to recognize the weaknesses of those who may lack leadership skills, but can play a vital support role to the advancement of the goals of the team. They may be just as relevant in a supporting role as those who take active leadership roles. A strong entrepreneur has the ability to recognize the proper role for all those on the team.
Another key factor is the ability to have the personal contact with not only each other, but with your customers. Any organizations strongest asset are its people, and recognize achievement both privately and publicly with those who have excelled in their performance. It is just basic human nature that when an individual is recognized for their achievement, either monetarily or otherwise, it is a great encouragement to strive to higher goals for the betterment of the organization.
Consistently produce quality products and/or services and an equal amount of customer service, and the rewards will speak for themselves with the further growth of your successful business, but will have the additional effect of reinforcing the feeling of your customers that they are doing business with a key player in their filed and should continue to do so. It is all about credibility and your customers confidence in you and your team. Customers know when they are greeting a quality product or service, but be careful not to over emphasize your successes. After all, this is ultimately what they expect out of a successful entrepreneur.
Finally, value your customer and give the due respect to his or her decision if they ultimately decide to go with a competitor rather than you. Respect their preferences, likes and dislikes, etc. Did your product/service actually provide the solution to his/her problem, or what is an issue with price, delivery, or some other other intangible? Treat your customer with the utmost respect whether you win or lose an order. Your reputation is everything in business. It takes a long time to cultivate a good one, and it can be tarnished in a very short period of time.
By all means, always take into account the effect of your actions on your reputation. It can mean the difference of getting the next order because you were able to maintain the standards of a successful entrepreneur and successful business.